This is the first group project during my Design Lead, studies at Hyper Island for the “Designing for brand and business value” course. Our goal with this project is to create a brand platform, visual identity and strategic delivery kit for Clara Öquist’s future gardening business. The business will be located in Karlskrona and have its primary focus on the neighbourhood of Hästö.The client’s mission is to contribute to saving the planet, educate people about soil improvement, sustainable fertiliser strategy, plants for pollinators and how to create spaces for pollinators in your garden. The client wanted us to help her to build this passion for gardening into a brand for her future business.

We named the brand “Avtryck,” which means “imprint.” It perfectly reflects Clara and her brand’s deep passion for gardening and the environment.