Brief Introduction: Nordark, a pre-seed company offering banking and services for blockchain businesses, wanted to make it easy for these businesses to manage their money. Their platform combines traditional banking with crypto trading in a secure and affordable way.
Problem Statement: Designing a user-friendly platform for this innovative financial product presented unique challenges. With no direct competitors, creating a clear and engaging design required careful consideration. The team needed to present complex data in an accessible way, while also ensuring the design was original and distinct within the emerging fintech landscape.
Objective: Outline the design goals, such as improving user experience, creating intuitive interfaces, or increasing engagement.
Research
To ensure Nordark's platform was both user-friendly and competitive, I conducted user research, analyzed competitor platforms, and streamlined transaction flows. Through wireframes, prototypes, and user testing, I created an effective and intuitive design that simplified complex banking tasks for blockchain businesses.
Reflection
Redesigning Nordark's platform taught me valuable lessons about fintech and crypto UX design. I learned to prioritize simple workflows, especially for payments, and to design with accessibility in mind. Building trust and ensuring users feel secure was crucial, especially when dealing with cryptocurrency.
By focusing on user needs, conducting thorough research, and constantly testing and refining the design, I created a platform that is both user-friendly and innovative. This project highlighted how important user-centered design and iterative development are for creating successful fintech and crypto products.
Results & Impact
Sign up flow
To improve Nordark's sign-up process, I focused on making it more secure and user-friendly. By adding two-factor authentication and clearer instructions, new users can easily and safely create an account. The updated design is both visually appealing and informative, providing a professional first impression.
To make Nordark's platform both visually appealing and user-friendly, I created a complete design system. This system ensured a consistent look and feel across the platform and improved the overall user experience. Here's how:
Color: I used a dark color scheme with vibrant blue accents. This is easier on the eyes and helps important elements stand out.
Typography: Clear and simple fonts were chosen to make information easy to read and understand.
Icons: Modern icons were used to help users quickly understand different functions.
Visual Hierarchy: Important information was emphasised using font size, weight, and color. This helps users easily find what they need.
Spacing: I used plenty of space between elements to avoid clutter and make the design feel more open and easy to navigate.
Accessibility: The design system followed accessibility guidelines to make sure everyone can use the platform.
This comprehensive design system helped create a professional, user-friendly platform that is both visually appealing and easy to use.
UI Design
Wireframes & Prototypes
I worked with the product owner to understand how users would interact with the platform. We then designed simple and intuitive wireframes for key tasks like making payments, trading crypto, and managing security settings. By getting feedback from users and constantly improving our designs, we created a user-friendly platform specifically for Nordark's needs.
Create payment
The new payment process is simpler, faster, and easier to understand. By streamlining the steps and using clear visuals, it creates a smoother, more intuitive experience for users.
Transactions
The redesigned transaction board is much improved! It's easier to use and understand thanks to a cleaner layout, clearer icons, and a better organized information structure. You can easily view transaction history, search and filter transactions, and use it with multiple currencies. Plus, it even has a dark mode for better accessibility.
Crypto dashboard
The crypto section is well-designed and easy to navigate. It has all the key features users need, like trading charts, market data, and different transaction options. The information is presented in a clear and organized way, making it simple for users to find what they're looking for.
Settings
The new Nordark design puts the user first. It's easy to use, secure, and professional. Managing transactions is simple and intuitive, and the settings are well-organized and customizable. Users have full control over their cryptocurrencies with clear categories and secure access options.