Planta is a phone app that helps you care for your indoor plants. It reminds you when to water, give light, and fertilize your plants. The app can also identify different plants and track their care needs. With Planta, you get easy tips and notifications to keep your plants healthy and happy.
My project was to create three new ads based on successful concepts from 2021.
2023
Planta
Planta
Back to Playground
Ad 1: Before vs. After Planta (Problem & Solution)
This ad works well because it clearly shows a problem (plants not doing well) and how Planta solves it (healthy, thriving plants). It’s straightforward and helps customers understand what Planta does. For the redesign, I’ve improved with clarity by positioning "without Planta" and "With Planta" more prominently in relation to the plants. Adding the Planta logo and using photos instead of illustrations will enhance the ad's impact. We'll also include a clear call to action.
Ad 1: Before vs. After Planta (Problem & Solution)
This ad works well because it clearly shows a problem (plants not doing well) and how Planta solves it (healthy, thriving plants). It’s straightforward and helps customers understand what Planta does. For the redesign, I’ve improved with clarity by positioning "without Planta" and "With Planta" more prominently in relation to the plants. Adding the Planta logo and using photos instead of illustrations will enhance the ad's impact. We'll also include a clear call to action.
Ad 1: Before vs. After Planta (Problem & Solution)
This ad works well because it clearly shows a problem (plants not doing well) and how Planta solves it (healthy, thriving plants). It’s straightforward and helps customers understand what Planta does. For the redesign, I’ve improved with clarity by positioning "without Planta" and "With Planta" more prominently in relation to the plants. Adding the Planta logo and using photos instead of illustrations will enhance the ad's impact. We'll also include a clear call to action.
Ad 3: Simple ad with clear message
This ad is designed for easy understanding, especially for people with short attention spans. It continues to show Planta’s features effectively, aiming to make users feel like plant experts. Enhancements include creating a lush, natural atmosphere to connect with the feeling of nature at home. The ad will be uplifting and engaging, focusing on happiness to resonate with viewers.
Ad 3: Simple ad with clear message
This ad is designed for easy understanding, especially for people with short attention spans. It continues to show Planta’s features effectively, aiming to make users feel like plant experts. Enhancements include creating a lush, natural atmosphere to connect with the feeling of nature at home. The ad will be uplifting and engaging, focusing on happiness to resonate with viewers.
Ad 3: Simple ad with clear message
This ad is designed for easy understanding, especially for people with short attention spans. It continues to show Planta’s features effectively, aiming to make users feel like plant experts. Enhancements include creating a lush, natural atmosphere to connect with the feeling of nature at home. The ad will be uplifting and engaging, focusing on happiness to resonate with viewers.
Ad 2: Functions in the app
This ad asks a question to engage users and explains Planta's purpose simply. For the redesign, we'll add animations to make it more dynamic and clear. Ensuring the Planta logo is visible in all images will strengthen brand recognition. The ad will maintain a joyful tone, aligning with our brand's style guide. It will be concise to appeal even to those with a short attention span, while highlighting Planta’s features.
Ad 2: Functions in the app
This ad asks a question to engage users and explains Planta's purpose simply. For the redesign, we'll add animations to make it more dynamic and clear. Ensuring the Planta logo is visible in all images will strengthen brand recognition. The ad will maintain a joyful tone, aligning with our brand's style guide. It will be concise to appeal even to those with a short attention span, while highlighting Planta’s features.
Ad 2: Functions in the app
This ad asks a question to engage users and explains Planta's purpose simply. For the redesign, we'll add animations to make it more dynamic and clear. Ensuring the Planta logo is visible in all images will strengthen brand recognition. The ad will maintain a joyful tone, aligning with our brand's style guide. It will be concise to appeal even to those with a short attention span, while highlighting Planta’s features.
