Here are examples of CRM campaigns I created for STRONGER, including four different projects for their content team. I designed visuals and wrote content for newsletters, Instagram, and the website. Each project demonstrates my skill in crafting engaging campaigns that boost customer interaction and promote the brand across various online platforms.
2023
Stronger
Stronger
Stronger
PART 1: STEAL
With STRONGER's brand essence, mission, and promise in mind, choose two campaigns, initiatives, content series, ads, or anything else from another brand to adapt for Stronger.
Solution
Inspired by a competitor’s recent content series, create a guide where Stronger showcases which of their bras are suitable for various activities. This series will explain the level of support each bra provides—high support for intense training, medium support for light exercise or yoga, and light support for daily activities. The goal is to help customers choose the right product for their needs while highlighting Stronger’s range.
PART 1: STEAL
With STRONGER's brand essence, mission, and promise in mind, choose two campaigns, initiatives, content series, ads, or anything else from another brand to adapt for Stronger.
Solution
Inspired by a competitor’s recent content series, create a guide where Stronger showcases which of their bras are suitable for various activities. This series will explain the level of support each bra provides—high support for intense training, medium support for light exercise or yoga, and light support for daily activities. The goal is to help customers choose the right product for their needs while highlighting Stronger’s range.
PART 1: STEAL
With STRONGER's brand essence, mission, and promise in mind, choose two campaigns, initiatives, content series, ads, or anything else from another brand to adapt for Stronger.
Solution
Inspired by a competitor’s recent content series, create a guide where Stronger showcases which of their bras are suitable for various activities. This series will explain the level of support each bra provides—high support for intense training, medium support for light exercise or yoga, and light support for daily activities. The goal is to help customers choose the right product for their needs while highlighting Stronger’s range.
PART 2: LET'S TALK E-COM AT STRONGER
What kind of content would you like to see more on our website?
Solution
Add campaigns showing how Stronger's clothes fit different lifestyles and activities, like HIIT workouts or relaxing at home. Feature a "Complete the Look" promotion on the homepage to suggest coordinated outfits and boost sales with appealing and practical ideas.
PART 2: LET'S TALK E-COM AT STRONGER
What kind of content would you like to see more on our website?
Solution
Add campaigns showing how Stronger's clothes fit different lifestyles and activities, like HIIT workouts or relaxing at home. Feature a "Complete the Look" promotion on the homepage to suggest coordinated outfits and boost sales with appealing and practical ideas.
PART 2: LET'S TALK E-COM AT STRONGER
What kind of content would you like to see more on our website?
Solution
Add campaigns showing how Stronger's clothes fit different lifestyles and activities, like HIIT workouts or relaxing at home. Feature a "Complete the Look" promotion on the homepage to suggest coordinated outfits and boost sales with appealing and practical ideas.
PART 3: DRIVE CAMPAIGN
Create a newsletter announcing our bestsellers back in stock, inspired by the “She’s Got Your Back” campaign.
Solution
The final newsletter design enthusiastically announces the restock of our best-selling items from the "She’s Got Your Back" campaign. With a bold bilingual headline, lively graphics, and eye-catching GIFs, it creates excitement and motivates readers to check out our high-performance activewear.
PART 3: DRIVE CAMPAIGN
Create a newsletter announcing our bestsellers back in stock, inspired by the “She’s Got Your Back” campaign.
Solution
The final newsletter design enthusiastically announces the restock of our best-selling items from the "She’s Got Your Back" campaign. With a bold bilingual headline, lively graphics, and eye-catching GIFs, it creates excitement and motivates readers to check out our high-performance activewear.
PART 3: DRIVE CAMPAIGN
Create a newsletter announcing our bestsellers back in stock, inspired by the “She’s Got Your Back” campaign.
Solution
The final newsletter design enthusiastically announces the restock of our best-selling items from the "She’s Got Your Back" campaign. With a bold bilingual headline, lively graphics, and eye-catching GIFs, it creates excitement and motivates readers to check out our high-performance activewear.
PART 4: CAMPAIGN LAUNCH
Create half of a campaign page for the Autumn campaign, ensuring there are versions optimized for both desktop and mobile users.
Solution
The Autumn campaign page and launch newsletter are designed to engage users across desktop and mobile. The page includes a vibrant 7-second video banner and dynamic images highlighting our collection. The newsletter features bold headlines, eye-catching visuals, and clear product details to engage customers and generate excitement about our new arrivals.
PART 4: CAMPAIGN LAUNCH
Create half of a campaign page for the Autumn campaign, ensuring there are versions optimized for both desktop and mobile users.
Solution
The Autumn campaign page and launch newsletter are designed to engage users across desktop and mobile. The page includes a vibrant 7-second video banner and dynamic images highlighting our collection. The newsletter features bold headlines, eye-catching visuals, and clear product details to engage customers and generate excitement about our new arrivals.
PART 4: CAMPAIGN LAUNCH
Create half of a campaign page for the Autumn campaign, ensuring there are versions optimized for both desktop and mobile users.
Solution
The Autumn campaign page and launch newsletter are designed to engage users across desktop and mobile. The page includes a vibrant 7-second video banner and dynamic images highlighting our collection. The newsletter features bold headlines, eye-catching visuals, and clear product details to engage customers and generate excitement about our new arrivals.
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